Bennet Chow

I have more than 16 years of Communications and Marketing experience gained from the luxury goods/fashion industry across Asia Pacific region (dunhill, Dior Homme and Boucheron). I am specialized in media networking, KOL marketing, 360 communication strategy development and implementation, strategic planning and execution, budget optimization and ROI analysis, storytelling, event planning and management. Currently I am pursuing a part-time degree in counselling.

Boucheron Hong Kong Limited Jul – Dec 2022
Marketing and Communications Manager – Hong Kong, Macau & South East Asia
Dynamic professional experienced in spearheading and executing integrated marketing and communications activities across Hong Kong, Macau, and Singapore to achieve business objectives. Collaboratively work with the General Manager of Hong Kong, Macau and South East Asia and engage with the Shanghai regional team. Proven track record in devising and implementing innovative PR, events, advertising, and marketing strategies that drive impactful results. Skilled in optimizing and managing marcom budgets to ensure maximum return on investment. Maintain strong alignment with the global brand vision by liaising with external PR agencies, particularly in Singapore. Cultivate robust relationships with landlords to facilitate regular shopping and branded marketing initiatives, including the implementation of effective social media programs.

Christian Dior Far East Limited Jan 2015 – Jul 2022
Regional Public Relations Manager – Homme
Results-driven professional with a strong background in effectively communicating business objectives, press guidelines and strategies to APAC markets. Collaborative approach in working with APAC stakeholders to ensure a streamlined approval process with Paris and address their specific needs. Proficient in analyzing the competitive landscape to enhance and reinforce the positioning of Dior Homme as the leading authority in menswear. Skilled in developing and implementing comprehensive 360 PR strategies targeting diverse segments, including existing clients and Gen Z. Successfully executed regional editorial projects in digital and print formats, in partnership with Hong Kong and Korea House ambassadors, while amplifying local content to APAC markets and the Paris headquarters. Proven ability to build strong relationships with external stakeholders, including press, KOLs, celebrities, stylists, and agencies. Conducts regular reviews of KPIs and ROI to assess the effectiveness of PR initiatives

Alfred Dunhill Ltd – Asia Pacific, Hong Kong Oct 2005 – Sep 2013
Regional Communications Manager
Led the development and implementation of a comprehensive 360 marcom strategy for Hong Kong, Taiwan, South Korea and Southeast Asia, focusing on media display planning, PR activities, and CRM events. Successfully elevated dunhill’s brand awareness, repositioned the brand, and revitalized its authority in menswear. Expert in budget planning and management for the APAC region, ensuring efficient resource allocation. As the team lead in Hong Kong, spearheaded the planning and implementation of the 360 marcom strategy. Achieved business objectives through the successful execution of press and CRM events to launch new collections. Utilized monthly KPIs and ROI evaluations to drive data-driven decisions and optimize marketing performance.