Introduction
With over 22 years of experience in design and entrepreneurship since 2011, the principle of
"Make it Simple, Being Honest" has always been the guiding creed of my design philosophy. Though this simple phrase may seem easy to understand, it is challenging to execute - achieving formal simplicity while conceptually and restrainedly restoring the essence, then subtly merging the two to enhance the design’s fidelity.
Since 2015, I have provided design services to Mr. Adrian Cheng, former chairman of New
World Development, including projects for K11, K11 Art Foundation, Victoria Dockside, CoBo House, various real estate developments under New World Group, and numerous external and internal design projects of different scales for the group. In recent years, I have also actively collaborated with Sun Hung Kai Properties, serving as an art consultant for its real estate projects. Regarding international brands and corporate design collaborations, clients include BMW, Jagger, Emerson (U.S.), the centuries-old British auction house Spink, and KO Dining Group under Kazuo Okada (Japan), among others.Since expanding into the mainland China market in 2019, my first project was BigBang AtoZ’s Shanghai and Beijing exhibitions, primarily responsible for the main visual design and its derivative products. Subsequently, I have worked on visual identity systems for various brands
and industries in mainland China, including - Food & Beverage: LIHOO'S, FoodieMoon, Fan
Shi Fan, INVOLVE ORGANIC - Art & Ceramics: Yanshan Art Museum, CashArt, LONG ZI LI, Ci
Yuan Jing -Finance & Investment: Fortune Capital, Qifu Capital, 10Fund.
