專家介紹
Hi, I'm Tiffany. A local brand strategist specialising in art direction, conceptual idea brainstorming, branding, story-telling and graphic execution. I had experience as an art director for 3 years including 5 years past experience as a brand designer and an advertising illustrator.
Before I graduated from scad, majored in advertising illustration and interior design, I started working nonstop on my design freelances, including interior design, motion graphic, video editing, illustration and branding, most of them sound irrelevant for some people, but for me all of the require a great sense of typography, design direction, and translating customer and designer’s insights into concepts and executions, and that fascinates me a lot and that’s the passion and reason why I love design.
I worked for a 4a agency as an art director - publics groupe for approximately 8 months, throughout that experience, I learned how to manage a team of 30, collaborate with people coming from different background, including sales and customer service department, and how to finish campaign by grouping everyone’s insights under a tight schedule.
After that experience working with all different huge brands such as HSBC, HK DISNEYLAND, Valentino beauty, to manage their social media gives me a huge improvement to work base on market trend and provide vision in order to build a brand awareness. Meanwhile I keep on developing my personal freelance portfolio, I collaborated with Louis Vuitton, south china morning post, harbour city, some local brand such as vlt, Swire properties, locomotion… etc. all these experiences not just giving me an excellent technique on different software, it trains me up as a self-discipline person, and never stop pursuing a better skill set on both design and communication.
And the longer I stay in this industry, the more I know what I am passionate for. The way how to communicate with different parties gives me more sense of belonging, compare to focus on one’s achievement, that’s the reason why I want to go back to agency again, I wish my personal and professional interests may match your needs, and my strength can help with some upcoming challenges. Thank you!
